UBER X TMDE

Uber launched a new campaign and sought to create brand awareness in new and smaller markets.

Tasked by Uber to put together a “Guide To” article for Palm Springs and Joshua Tree, California; and to be featured on travel publication “The Modern-day Explorer.” Services included creative direction and photography.

Client
Uber

White car parked on a desert road with mountains in the background at sunset.
Wind turbines in desert landscape at sunset, viewed from a moving vehicle.
Desert landscape with Yucca Bowl sign and car, featuring bowling offers and mountains in the background.
A historic building with a Joshua tree in front, featuring an old wooden sign for "Pioneertown Bowling Alley" and a facade with wooden benches and straw bales.
Modern desert house with rocks and cactus in foreground
Black and white photo of Joshua Tree desert landscape, featuring sparse vegetation, Joshua trees, and distant rocky hills under a clear sky.
A table with plates of tacos filled with meat, onions, cilantro, and beans, accompanied by tortilla chips, guacamole, salsa, lime wedges, and bottles of Jarritos soda.
View from car interior of a winding road through a rocky desert landscape with hills under a blue sky.
A Joshua tree in a desert landscape at twilight, with a full moon in the background and some vegetation around.