Uber City Guides

Assignment | Creative Direction and Photography

Commissioned by Uber, I was tasked with producing a series of visual city guides to highlight the unique character of Palm Springs and Joshua Tree. The campaign promoted a new in-app feature that helped users discover curated local recommendations during their travels.

As creative director and lead photographer, I oversaw the full scope of production, from location scouting and styling to shot execution and post-processing. The goal was to craft a visual narrative that captured the spirit of each place; desert modernism, vibrant culture, hidden gems and translate that energy into an inviting user experience.

The images were featured across Uber’s social, digital, and in-app platforms, helping position the brand as more than a ride-share service, but a tool for exploration.